ARLANXEO SUCCESSFUL SALES OF KELTAN PRODUCED IN SAUDI ARABIA
SUCCESSFUL RAMP-UP OF SALES OF KELTAN® KSA -EPDM RUBBERS PRODUCED IN THE KINGDOM OF SAUDI ARABIA THROUGH THE COURSE OF 2019
- Keltan® KSA Self-Service portal with broad market acceptance
- Distinct positioning of Keltan® KSA proven to be a valuable add-on to the ARLANXEO portfolio
ARLANXEO, a leading synthetic elastomers company, has successfully ramped-up its sales of EPDM (Ethylene Propylene Diene Monomer) rubber, produced in the Kingdom of Saudi Arabia and being marketed under the brand name Keltan® KSA through the course of 2019.
Marketing and sales of the new EPDM grades are based on an agreement concluded between ARLANXEO and Saudi Aramco in 2018, while collaboration has been further enhanced by the take-over of full ownership of ARLANXEO by Saudi Aramco beginning of 2019.
Keltan® KSA is being shipped directly from the Red Sea port of the production site and sold globally via the Keltan® KSA Self-Service portal, offering customers full control, direct interaction and 24/7 access from any location around the world, which resonates very well in the marketplace.
Christian Widdershoven, member of ARLANXEO’s executive leadership team, highlights the strategic importance of Keltan® KSA for the company´s synthetic rubber portfolio: “Through Keltan® KSA's distinct business model and positioning in the EPDM market, we are further strengthening ARLANXEO’s position as the global supplier for synthetic rubbers in the world market.” TongHua Guan, Head of Sales Keltan® KSA, Greater China, adds: “One of our major customers told us that with Keltan® KSA 6405H, ARLANXEO offers a highly competitive EPDM solution for window gasket applications”.
EPDM rubbers stand out thanks to their high resistance to water, ozone, UV, heat and weather. These characteristics make them the perfect choice for the manufacturing of seals and hoses in the automotive industry, gaskets and sheeting for building and construction and bullseyes and seals for use in consumer goods. In addition, EPDM rubbers offer excellent dynamic properties and a wide temperature range, are extremely flexible and durable and have outstanding electrical properties.
ARLANXEO is a world-leading synthetic rubber company with sales of around EUR 3.2 billion in 2018, about 3,900 employees and a presence at 20 sites in 9 countries. The company’s core business is the development, manufacturing and marketing of high-performance rubber for use in, for example, the automotive and tire industries, the construction industry, and the oil and gas industries. ARLANXEO was established in April 2016 as a joint venture of LANXESS and Saudi Aramco. On December 31st, 2018, Saudi Aramco, a leading producer of energy and chemicals, became the sole owner of ARLANXEO.